![]() You can find the DuckDuckGo Privacy Essentials extension on Google’s Chrome Chrome Web Store, which is actually pretty hilarious. It recommends that users not use Chrome, of course, but for those that do, this extension will provide the protections users may want. Google Search uses user data and feedback to display targeted search results but protects personal identity using Advertising IDs that are only visible to advertisers. While Google is positioning this as more privacy respecting, the simple fact is tracking, targeting, and profiling, still is tracking, targeting, and profiling, no matter what you want to call it.”Īccording to DuckDuckGo, Topics (which replaces FLoC, or Federated Learning of Cohorts) and FLEDGE (First Locally-Executed Decision over Groups Experiment, basically the Privacy Sandbox) will only be enabled in Google Chrome. These new methods enable creepy advertising and other content targeting without third-party cookies. FLEDGE enables your Chrome browser to target you with ads based on your browsing history. Our extension provides the privacy essentials you need to seamlessly take control of your personal information, no matter where the Internet takes you: Escape. ![]() “Topics uses your Chrome browsing history to automatically collect information about your interests to share with other businesses, tracking companies and websites without your knowledge. “If you’re a Google Chrome user, you might be surprised to learn that you may soon be automatically entered into Google’s new tracking and ad targeting methods called Topics and FLEDGE,” DuckDuckGo explains. The service is also available using the DuckDuckGo for Mac, DuckDuckGo for iPhone, or DuckDuckGo for Android. DuckDuckGo today announced the availability of DuckDuckGo Privacy Essentials, a Chrome extension that will block Topics and FLEDGE, Google’s new tracking and targeting methods. To use DuckDuckGo Email Protection you’ll need to use the DuckDuckGo extension and a supported browser like Firefox, Chrome, Brave, or Edge. ![]()
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